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APM Monaco Expansion Presentation Design Case Study

Project details

Industry:

Luxury Jewelry . Retail

Services:

Board Presentation

Expansion Proposal

Year:

2026

Company Size:

2,300+ employees

APM Monaco is a fashion jewelry brand from Monaco, known for chic, contemporary pieces inspired by the South of France lifestyle. With stores across Europe, Asia, and the US, they came to Next Figures with a specific brief: design a presentation that could get their board to approve a new retail location in Bucharest, Romania. This was not a pitch deck for investors. It was an internal proposal for decision-makers who already knew the brand and needed to be convinced the market was right and the timing was right.

A board presentation built to open a new market. APM Monaco's Romania expansion was approved.

Challenges

APM Monaco has a strong visual identity. The brand is polished, lifestyle-driven, and instantly recognizable. The presentation had to live up to that, because anything that looked off-brand would have undermined the proposal before anyone read a word.

At the same time, a board presentation is not a lookbook. It needed market data, location rationale, and a clear business case, all inside a design that felt like it belonged to the same world as the brand. Keeping both things true at once was where the work was.

Solution

We built the presentation around the brand first. The visual system followed APM Monaco’s aesthetic: clean, refined, and confident. Nothing decorative for its own sake. Every design choice was there to make the content easier to absorb, not to make the deck look impressive.

The market case for Bucharest was structured to answer the questions a board actually asks. Why this city. Why now. What the opportunity looks like. The logic was laid out simply, with each section moving the argument forward. By the end, the decision felt like the obvious one.

APM Monaco’s visual identity is built on campaign photography that most brands would kill for. Rather than treat it as decoration, we embedded it directly into the data slides, pairing market growth figures and industry projections with the brand’s own imagery. The result is a business case that reads like an APM Monaco asset, not a PowerPoint.

Project Timeline

22 days

From brief to board-ready. The full presentation — research, narrative, and design — delivered in 22 days without a single revision round on the strategy.

Day 1

Discovery

Day 3

Storyline

Day 5

Visual Direction

Day 10

Design & Refinement

Day 1

Finalization

Day 1

Discovery

Day 3

Storyline

Day 5

Visual Direction

Day 10

Design & Refinement

Day 1

Finalization

The Result

The board approved the expansion. APM Monaco moved forward with their new Bucharest location, opening in Romania for the first time. The presentation did exactly what it needed to do.

What the Client Said

Michael Luckhoo

Co-Founder Cirus Foundation

Highly recommend

Kourosh did an EXCEPTIONAL job on my presentation design! His attention to detail and brand alignment were spot on, and the professionalism was unmatched.

Working with him was fantastic – quick responses and great cooperation made the process smooth and efficient. Highly recommend!

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APM Monaco Expansion Presentation Design Case Study

A board presentation built to open a new market. APM Monaco's Romania expansion was approved.

Challenges

Solution

Project Timeline

22 days

The Result

What the Client Said

Michael Luckhoo

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