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Ambl Pitch Deck Design Case Study

Project details

Industry:

Hospitality Tech/App

Services:

Pitch Deck

Year:

2023

Company Size:

11-13 employees

Ambl is a real-time reservations app that connects diners with restaurants and bars that have availability right now. Not tomorrow, not next week. Now. Venues list their open tables, users find somewhere within minutes, and last-minute cancellations stop being a loss. They came to Next Figures needing a pitch deck that could sell that idea to investors. The product was easy to understand but the deck needed to communicate the market size, the two-sided marketplace model, and why Ambl was the team to build it.

Ambl raised £2.3M across their pre-seed and seed rounds, backed by hospitality investors including Mark Gordon, Paul McKenna, and Jon Spiteri.

Challenges

Ambl is a consumer product. The brand is warm, fun, and built for people planning a night out. Investor decks are usually the opposite of that.

The challenge was keeping the energy of the product alive in a format that still needed to be taken seriously. Too polished and it loses the personality. Too casual and it does not close a room. Finding that balance without the deck looking like it was trying too hard was the whole job.

Solution

We kept the design warm and direct. The layouts were clean but the choices, type, color, how information was grouped, gave the deck a personality that matched the product without distracting from the content.

The two-sided marketplace model needed to be explained simply, without turning the deck into a diagram. We structured it so both sides of the business, venues and diners, were clear early, and the story moved forward from there. Nothing complicated. Just easy to follow and good to look at.

We kept the layouts tight and let the design do the talking. No heavy backgrounds, no decorative noise, just a clean visual system that made every slide feel like it belonged to the same world. The interesting part was figuring out where to add personality without breaking the simplicity. Small things, mostly: type choices, spacing, the way information was weighted on the page. Nothing that distracted from the content, but enough that the deck had its own character.

Project Timeline

20 days

Full narrative and design, built for a consumer brand that still needed to close a serious investor room.

Day 1

Discovery

Day 3

Storyline

Day 5

Visual Direction

Day 10

Design & Refinement

Day 1

Finalization

Day 1

Discovery

Day 3

Storyline

Day 5

Visual Direction

Day 10

Design & Refinement

Day 1

Finalization

The Result

Ambl raised £2.3M across their pre-seed and seed rounds, with backing from hospitality investors including Mark Gordon, Paul McKenna, and Jon Spiteri. The app launched in the UK and expanded to Dubai. The deck did its job.

What the Client Said

Aaron Solomon

Co-founder and CEO of Ambl.

Highly recommend

Woking with Kourosh was fantastic. A really enjoyable experience. He is communicative, fast and extremely talented. I wouldn’t hesitate in using him again. Outstanding work, highly recommended!!

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Ambl Pitch Deck Design Case Study

Ambl raised £2.3M across their pre-seed and seed rounds, backed by hospitality investors including Mark Gordon, Paul McKenna, and Jon Spiteri.

Challenges

Solution

Project Timeline

20 days

The Result

What the Client Said

Aaron Solomon

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